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“Success is in the margins” – they say.
Perhaps you’ve heard that statement about business and sports. Well, I believe it’s true of your health also.
Most of the time it’s little things that make a big difference…
- Changing to positive expectations of your staff (or yourself)
- Trying to achieve a 1% or 2% improvement in a test score (or anything else!)
- Achieving an edge athletically by slightly altering your diet, your training, or your attitude
- Resolving to turn off the TV and exercising instead
- Promising package delivery by 10:30 the next morning
It’s no different with your health.
As you probably know I’m extremely passionate about providing you with the best possible tools to help you start taking control of your health. So, I’m always on the lookout for ways to improve our product offerings.
Recently I learned about a new “delivery system” that could substantially improve the bioavailability of one of our most popular products, you have to know I was thrilled to assimilate it into our line. And that’s how we got our New and Improved Krill Oil.
What You Can Learn From FedEx
Back in the ‘70’s when FedEx began, people didn’t believe a delivery system like FedEx’s could be done – or could work! But Fred Smith had a vision and worked to fulfill it.
Please note that the contents of the packages he delivered didn’t change at all. Only the delivery method. And Fred Smith changed the package delivery landscape of America and the world through FedEx.
We at Mercola.com are likewise improving our krill oil delivery package for your improved and optimized health. A no-holds-barred effort to help you show off your health…and do all the things in your life that great health allows you to do!
Just let this sink in for a minute…
If you can improve the bioavailability of one of your best options for enhancing your health, even by a small margin, you could stand to see big results in your health and wellbeing.
But before I jump into the details on this, let me back up and remind you of just why krill oil is so important for your health in the first place* – and which type is most effective.
Two Simple Ways to Improve Your Health*
Two of the best and yet simple ways to improve your overall health with supplements include*:
- Increasing your intake of antioxidants ...
- Increasing your intake of omega-3 oils ...
If you recall, antioxidants are your body's #1 way to neutralize free radicals, those harmful metabolic byproducts that damage cells and tissues throughout your body.
Scientific evidence has repeatedly demonstrated that antioxidants are a cornerstone in the promotion of heart health, immune system support, and memory support.* Antioxidants also appear to play a role in helping to slow your signs of aging.*
Although many foods contain antioxidants, today's poor-quality diets are nearly always insufficient in the full range of these beneficial free radical scavengers.* That's why I strongly recommend increasing your antioxidant intake as a valuable way to optimize your health.*
The Two Vital Fats That Are KEY to Your Health
I'm sure you've heard by now about two fats in omega-3 oils that are crucial to your health -- DHA and EPA*. These compounds are not only essential to maintaining your health -- scientific research indicates that they may also promote heart health and provide immune system and mood support.*
Now in a perfect world, you would be able to get all the omega-3s you need by eating fish. Unfortunately, studies show that eating fish can potentially expose you to a high degree of contamination with industrial pollutants and toxins like mercury, PCBs, heavy metals and radioactive poisons.1
In fact, the FDA and EPA have put out health advisories warning against certain fish and shellfish consumption for young children, women who are pregnant or may become pregnant, and nursing mothers.2
I formerly recommended that you take fish oil to enhance your intake of omega-3 fats. And high-quality fish oils are certainly great products, with many important health benefits.
But there are drawbacks.
Such as…fish oil is weak in antioxidant content. As you increase your intake of omega-3 essential fatty acids by consuming fish oil, you actually increase your need for even more antioxidant protection.
Why? Well, fish oil is very perishable. Antioxidants are necessary to ensure that the fish oil doesn't oxidize and become rancid inside your body. As we just noted, oxidation leads to the formation of those unhealthy free radicals.
So, you need to consume additional antioxidants for your health in general, and for your increased need for antioxidants when using fish oil.
This was a vexing problem for a long time…
Until the introduction of Antarctic Pure Krill Oil (now known as New and Improved Krill Oil) – a marine oil of genuine Neptune krill solved the dilemma by uniquely and synergistically combining antioxidants and omega-3s.
It proved itself far superior to previously-recommended fish oils. Here’s how…
Powerful Antioxidants + Essential Omega-3 Oils =
Startling Health*
When I first learned about this pure marine oil, I was extremely impressed with its many benefits and the solid research behind its unique combination of antioxidants, omega-3 oils and other ingredients*.
The list of how krill oil supports you will likely impress you too:
Many Ways Krill Oil Supports You*
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So, if you’re looking for a way to enhance your health with a product that really delivers the goods, then please take a minute to discover how New and Improved Krill Oil can help you.*
The Ins and Outs of the New Krill ‘Delivery System’
So, here’s the long-awaited story about your krill’s new delivery system.
You loved our Antarctic Pure Krill Oil…so I’m thrilled to be able to announce that my team and I just found a way to make it even better for you!
Remember, we didn’t do anything to change the krill oil that is so beneficial for your health.* You still get a rich source of omega-3s with DHA and EPA – along with protective antioxidants and phospholipids – promoting your health with vital 3-pronged support*.
But we found a vastly improved way to deliver the nutrients to your body. Only the packaging of your Krill Oil changed … the delivery agent if you will…
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Instead of gelcaps, your New and Improved Krill Oil will be contained in 2-piece hard shell capsules, sealed with a band, called Capliques. Capliques favor you with these advantages:
- Gives you a more pure product by reducing the number of inactive ingredients that act as a carrier for the active ones.
- Helps you avoid potentially allergenic ingredients.
- Improves bioavailability by promoting absorption.*
- Avoids the use of plasticizers – chemicals that can exert a negative effect on your endocrine system.
- Protects contents more by providing a strong barrier to oxygen.
- Possesses greater bioavailability due to reduced sensitivity to heat and moisture.*
- Provides you with a good alternative to bovine capsules…it is formulated with fish gelatin.
- Allows you to see your product’s purity through increased visibility of contents.
- Resists tampering.
And guess what?
Pledge of Quality
There’s another very important assurance that you are getting the very best quality product.
Just as you look at credentials when you’re hiring a contractor or an employee, so you’d be wise to look at the credentials of the company making your supplements.
That’s why our team chose the production company for our New and Improved Krill Oil very carefully, paying special attention to their quality practices – so you would have the very best product for your health.
Our selected manufacturer relentlessly pursues superb quality control standards which include actions like…
- Mapping out all key processes and monitoring them rigorously
- Establishing quality objectives for each product
- Internal audits to assess performance
- Appropriate testing at each stage of development
- Extensive documentation of all steps
And a whole lot more!
All their processes are backed up by stringent certifications – ISO 9001, ISO 17025, and NSF – giving you peace of mind that you are getting the best quality product that money can buy.
Giant Whales Tell Their Tiny Health-Boosting Secret*
Just what are krill anyway?
Krill are small shrimp or prawn-like creatures that feed the world’s most mammoth animals – the great whales. Toothless great whales gulp down huge quantities of krill to provide the energy they need to fuel their massive bulk. A blue whale eats up to 8,000 pounds of krill each day during feeding season.
These highly intelligent great whales aren’t the only animals that depend on krill for their nutritional needs. So do seals, penguins, sea birds, squid and fish.
 Tiny krill fuel giant whales…what can they do for you? |
The hardy Neptune type of krill harvested from harsh Antarctic waters – the ones that comprise our New and Improved Krill Oil – are so important they are considered a “keystone species”, an organism upon which many Antarctic predators depend.
These semi-translucent crustaceans congregate in dense masses or swarms that can turn the ocean’s surface pink or red.
Together with plankton, krill make up the largest biomass on earth…one of the most easily renewable food resources available, an excellent nutritional source from an environmental perspective.
Krill aren’t a new source of nutrition either. They’ve been harvested as a food source for both humans and domesticated animals since the 1800s. Possibly even earlier in Japan where they’re considered a delicacy.
However, you need to know that…
Cheap Imitators are on the Prowl
Just as not all fish are the same, not all krill are the same…even without talking about an effective delivery system!
That’s why there is ONLY ONE high-quality brand of krill oil I recommend– New and Improved Krill Oil made of Antarctic Pure Krill Oil.
Why?
The secret is … Antarctic Pure Krill Oil is the only brand that I can confidently report contains genuine Neptune processed krill. Neptune krill oil is the only one studied and shown to provide these incredible benefits*.
There are others that don’t actually contain Neptune krill but are apparently trying to claim the same benefits or use the designation, so be very cautious which brand you choose.
Avoid any brand that only has “krill oil” versus those that you are certain contain Neptune krill oil.
The pure Neptune krill in our New and Improved Krill Oil are:
- Collected in pristine deep-water seas far from industrial areas and harvested in compliance with international conservation standards.
- Processed with a unique patented cold extraction method, which preserves the biological benefits of the Neptune krill*, plus creates a safe oil, free of heavy metals, PCBs, dioxins and contaminants.3
- Created with a patented and proprietary bio-molecular profile that sets New and Improved Krill Oil apart from inferior krill products and even the very best fish oil4
The key reason New and Improved Krill Oil with genuine Neptune krill is so unique is the synergistic natural combination of its three functional nutrients:
- Omega-3 fatty acids, especially EPA and DHA
- Protective phospholipids*
- Antioxidants
Why EFA Balance is Critical to Your Health*
Caution: Antarctic Pure Krill Oil Don't be confused -- I still recommend the Carlson fish oil and cod liver oil products, which are excellent. Antarctic Pure Krill Oil is the only marine oil product I have seen that is an even better option. And another thing -- a caution. While the Antarctic Pure brand of pure Neptune krill oil has many amazing benefits, it does NOT contain more than a trace of vitamin D. As you know, vitamin D is nearly as important as omega-3 fats. The best way to obtain your vitamin D is from sunshine. Unfortunately, most people don't get enough sunshine, particularly during the winter. So, during the winter or if for any reason you do not get much sun exposure, I recommend you take cod liver oil -- the best solution for obtaining the vitamin D you need. Additionally you may want to continue using fish oil if you find it particularly helpful. Antarctic Pure Krill oil has a better version of omega-3 with DHA and EPA as you will read about later on this page. So it is perfectly acceptable to continue taking fish oil and Antarctic Pure Krill Oil as you will get benefits from both.* |
Essential fatty acids (EFAs) include both omega-3 fats (high in the vital compounds EPA and DHA) and omega-6 fats. EFAs cannot be manufactured in your body but are beneficial to normal health and metabolism.* Therefore, EFAs must be obtained through your diet.
Although some omega-6 fats are good for your health, the balance of omega-6s to omega-3s is crucial.* Unfortunately, most people consume an overabundance of omega-6 fats.
Your ancestors embraced a diet with a healthy balance of approximately equal omega-6 and omega-3 fats. But the current Western diet is far too high in omega-6 fats. The average omega-6 to omega-3 ratio is now closer to 20:1, and in some cases even 50:1. This can keep you from optimal health.
Due to this imbalanced ratio, and because you could likely benefit from more omega-3 fats*...
I strongly recommend adding New and Improved Krill Oil to your health arsenal.*
Besides DHA and EPA, this unique marine oil has another "secret weapon" not found in fish oils which explains why it has proven superior...
Another Krill Secret Weapon
Unlike fish oils, pure Neptune krill oil carries omega-3s in the form of phospholipids – liposomes or little packages that deliver the fatty acids directly to your body's cells.
Scientific evidence to date has shown that the safest and most effective carriers of EPA and DHA are these phospholipids.
Unfortunately, standard fish oils (and inferior krill oil brands) lack this phospholipid complex. Instead they contain omega-3 fatty acids in the less-beneficial form of free triglycerides.5
Why are phospholipids important?
Customer Clifton P. reports…“I used to take Carlson’s Fish Oil before switching to this product and I can tell you this is far better. When taking fish oil it sometimes caused me to belch, however, this krill oil does not give me that problem. I have noticed taking it definitely helps my overall health and feeling of well being.” |
They are the building blocks for your cell membranes, regulating cellular transport by functioning as ‘gate-keepers.’* In this role, they protect cell membranes from free radical attack.*
This unique relationship between the phospholipids and omega-3 fatty acids greatly facilitates the passage of the fatty acid molecules through your intestinal wall.* This helps you in two ways…
- Makes the omega-3 fats in New and Improved Krill Oil significantly more bioavailable than those in fish oil by allowing EPA and DHA to directly enter your cells.
- Improves your omega-3 to omega-6 ratio.6
Another important fact: The most predominant phospholipid in pure Neptune krill oil is phosphatidyl choline, which is partially composed of choline.
Numerous studies have demonstrated the importance of choline in brain development, learning and memory.* In fact, choline is particularly important for fetal and infant brain development in pregnant and nursing women.*
Choline is the precursor for the vital neurotransmitter acetylcholine (which sends nerve signals to the brain) and for trimethylglycine, a recognized liver protector.*
Further, it also boasts a full complement of necessary antioxidants not seen in fish or cod liver oil…
Why New and Improved Krill Oil Is a Slam-Dunk Winner Over Fish Oil
There is no question that you can benefit from taking a high-quality fish oil.
However, New and Improved Krill Oil offers clear advantages to fish oil in a number of important ways.
You get all the same multi-system health benefits of omega-3-rich fish oil,* including crucial EPA and DHA ...
But genuine Neptune-type New and Improved Krill Oil also offers:
- MUCH Better Absorption Than Fish Oil
This means you can take 1/5 the dose – two small capsules rather than 10 large ones. The phospholipid binding increases the bioavailability of the omega-3s, improves the omega-3 to omega-6 ratio and supports healthy cell membrane functioning.*
- Superb Antioxidant Protection
Unique antioxidants – including astaxanthin and a novel marine flavonoid – may protect you from damaging free radicals.*
- Pollution-Free
Krill are at the bottom of the food chain and collected far from pollution in the pristine seas surrounding Antarctica. So you don't have to worry about unsafe accumulations of mercury, PCBs, heavy metals or other toxins.
- Ongoing Supply
Krill are a highly renewable source. They are the largest biomass in the ocean and there is simply no risk of causing them to perish from over-harvesting.
- Safe Processing Method
With New and Improved Krill Oil, you can be assured you are truly getting oil made from pure Neptune krill (be very careful of other's claims out there!). And that it is processed safely to ensure your health using a special patented process. This cold organic solvent extraction method:
Your brain is a huge "consumer" of DHA. Antarctic Pure Krill Oil is made from Neptune krill with health-promoting DHA and choline, which are absolutely essential not only for adults, but also for normal fetal and infant brain development!*
- Is free of harmful additives or preservatives ...7
- Preserves the biologically useful properties of krill nutrients by avoiding the use of heat in processing*...
- Produces highly-stable and safe, bacteria-free products...8
- Stability
Antarctic Pure Krill Oil is more stable and more resistant to rancidity than conventional fish oils. This means it will last longer and won't oxidize in your body due to rancidity. It will last for TWO years at room temperature. (Please do not refrigerate.)
- No Fishy Aftertaste, Reflux Or Other Side Effects
Although fish oil consumption commonly leads to side effects of fishy aftertaste, reflux or belching of fish flavors, this has not occurred with Antarctic Pure Krill Oil. No adverse effects have been noted even at high dosages.
- Renewable Food Source
Krill represent a renewable, sustainable and environmentally positive nutrition source.
Score Big for More Antioxidants
New and Improved Krill Oil is jam-packed with antioxidant power, including the antioxidant vitamins A and E, plus astaxanthin and canthaxanthin.
Astaxanthin is a natural carotenoid-type of antioxidant that is even more powerful than beta-carotene, alpha-tocopherol, lycopene and lutein.
Customer Judith A. says…”I like the Krill Oil very much. I have always used the super refined fish oils. But the Krill Oil is better. I feel quite relaxed and am thinking better. This means a lot to me, as I am studying for the United States Medical Licensing Exam.” |
New and Improved Krill Oil also contains a newly-discovered flavonoid with a novel molecular structure. You've probably heard that flavonoids are powerful antioxidants. Surprisingly, before now, they had not been found in anything except plants – vegetables, fruits and algae.
Astaxanthin and this unique marine-source flavonoid in New and Improved Krill Oil create a special bond with the EPA and DHA, allowing direct metabolism of the antioxidants. Making them more bioavailable than other antioxidants on the market.9*
The antioxidant values of New and Improved Krill Oil with genuine Neptune krill shown on the chart below were obtained by independent evaluation of leading national brand products. It measures their antioxidant power using the scientifically-recognized ORAC method (Oxygen Radical Absorbance Capacity).
As you can see from the above graph, these ORAC studies show that New and Improved Krill Oil contains:
- Over 300 times the antioxidant power of vitamin A and vitamin E!
- Over 47 times the antioxidant power of fish oil and lutein!
- Over 34 times the antioxidant power of coenzyme Q-10!
And if that weren't enough...10
What Scientific Research Says About Krill’s Health-Promoting Advantages*
Researchers continue to study the many health benefits of Neptune krill oil.* Some of the promising findings garnering attention in the medical community include:
- Excellent Support for Blood Lipid Health,* Including Cholesterol Health*
Researchers performed a double-blind randomized trial comparing Neptune krill oil to high EPA and DHA fish oil and a placebo. The study's findings, published in Alternative Medicine Review in 2004, showed:
- Krill oil is effective for blood lipid support, including support for cholesterol and triglycerides.*
- At lower and equal doses, krill oil was significantly more effective than fish oil in blood lipid support.*
- Emotional & Physical Relief of Normal PMS Symptoms*
A double-blind, randomized clinical trial reported in a 2003 issue of Alternative Medicine Review evaluated the effectiveness of Neptune krill oil for management of premenstrual syndrome (PMS).
Researchers in this study concluded that genuine Neptune krill oil:
- Significantly reduced the normal physical and emotional symptoms of PMS.*
- Was significantly more effective for the management of normal PMS symptoms than omega-3 fish oil.*
- Significant Joint Support*
A 2004 randomized, double-blind and placebo-controlled study by JSS Medical Research, Inc. showed that Neptune krill oil reduced inflammation by inhibiting C-reactive protein (CRP).*
After taking 300 mg of krill for 7, 14 and 30 days, CRP was reduced by 19.3%, 29.7% and 30.9% respectively.* Patients were split into a Krill Oil group and those taking placebo. The Western Ontario and McMaster (WOMAC) University Osteoarthritis index was administered to validate the results.
- Promote Skin Health*
A preliminary randomized and controlled animal study evaluated the effects of Neptune krill oil on skin health in mice. Results of this 2002 study indicated that pure krill oil (from genuine Neptune krill) significantly promoted skin health.*
The Easiest Way in the World to Improve Your Quality of Life*
 Have more fun feeling great when you take New and Improved Krill Oil. |
A quality of life study (one that’s been used reliably by researchers in thousands of other studies), was used in conjunction with the clinical trial examining the effectiveness of the Neptune-type of Krill Oil on cholesterol and lipid health.
As you can see on the graph below, this pure Neptune krill oil (noted as NKO) was compared with fish oil on a number of different measures: physical function, energy levels, social function, emotional role, mental capacity, general health and physical appearance.
Although fish oil did produce positive effects on quality of life, it is obvious that the genuine Neptune krill oil – the type you can be certain you’re getting with New and Improved Krill Oil – fared substantially better…in every single index! Krill oil supported general health nearly 16 times better.*
Why Genuine Neptune Oil Gets My Vote
Watch out for cheap imitations that do not support your health as well as New and Improved Krill Oil.* As the word about the benefits of krill oil spreads,* you can expect to see many brands of inferior krill oil flood the market, trying to pass themselves off as high-quality products.
Don't be fooled by imitators. Many companies say they use "Neptune" krill, even if it's untrue. They may also try to piggyback other types of krill (not genuine Neptune) on the researched benefits of real Neptune krill.
John D says…This krill oil is TOPS. I have been giving it to my 71 year-old Mom, and in 1 month she is looking and feeling 100% better. No more concern with her joints and her friends are asking her what she is doing to look so much younger!!!!” |
Unfortunately, most of these purported krill oil products contain less than 10 percent omega-3, and all in the form of triglycerides, without the unique phospholipids and astaxanthin antioxidant protection. One new product bills itself as "pure and natural antarctic krill oil with astaxanthin." Unfortunately, this brand contains only 13 g/100g oil of omega-3 fatty acids.
New and Improved Krill Oil made from genuine Neptune krill contains a hefty 30 g/100g of omega-3s. Plus at least 300 mcg/g more astaxanthin antioxidants than this other new product.
Look for a brand that contains the genuine Neptune krill oil that’s found in New and Improved Krill Oil, which…
- Has been granted New Dietary Ingredient (NDI) status by the FDA.
- Is patented and patent-pending in 35 countries around the world.
- Has been evaluated for safety and effectiveness in Phase I-IIIa clinical trials.
- Uses a patented and proprietary cold extraction process.
- Contains a synergistic balance of fatty acids, functional phospholipids and potent antioxidants.
And we didn’t stop there…
Because it’s not just the contents that are important – as valuable as they are. It’s the delivery system that gets it into your system faster and more effectively…
Take Your Wellbeing to New Levels
 Take your health and quality of life to new levels…New and Improved Krill Oil can help you get there. |
So here’s what’s in store for you:
- A rich source of omega-3s with DHA and EPA – along with protective antioxidants and phospholipids – that promote your health*
- Caplique style packaging that improves bioavailability and avoids potential allergenic ingredients*
- High quality standards that give you total peace of mind
Ready to see for yourself how your health and quality of life can prosper to new levels?
You may be wondering how much Antarctic Pure Krill Oil you need ... and what kind of investment is involved.
Actually, the amount you need depends largely on your personal health needs. But just two Capliques of this natural supplement with your first meal every day supports you with a bountiful assortment of health-boosting ingredients …and absolutely NO TRANS-FAT!
INGREDIENTS IN ANTARCTIC PURE KRILL OIL
1,000 mg genuine neptune Krill Oil |
Although the fat-soluble vitamins in New and Improved Krill Oil are best absorbed with food, the phospholipid content assists the emulsification and absorption of fat, so taking it with food is not essential.
I'm sure you can agree that $24.95 is very reasonable for such a high-quality product with so many ways to keep you feeling great.*
Each bottle contains 60 Caplique tablets, a full month's supply, if you take two Capliques per day. That’s a mere 83 cents per day to get the benefits of heart health, support for joint health, and so much more*!
So you see, I've given you every conceivable reason to invest a small amount in supporting your health with Antarctic Pure Krill Oil.*
I believe you owe it to yourself to take this step ... adding these two crucial nutritional elements -- more omega-3 oils and more antioxidants -- to your diet. Why not use the same proven source that I now use to stay healthy?*
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